Podcast

Signed

The IT market is built for sellers. Signed is the podcast for the buyers.

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The IT market is built for sellers, not buyers.

That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.

Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.

Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.

If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.

New episodes weekly. An ITBroker.com podcast.

Signed Playbook thumbnail reading You're Accountable, Not In Control

Playbook: Cloud Cost Ownership

A VP spent weeks cutting an eight figure cloud bill. One line killed it: not my KPI. You can buy the platform. If the wrong person still owns the decision, the bill doesn't move, and you've paid for the privilege of watching it not move.

EP 222August 25, 20268 mins 55 secs
Playbook episode thumbnail reading The Game Is Rigged

Playbook: Finding the Truth When Everyone Is Lying

Every vendor stretches the truth somewhere in your sales process, and most buyers respond to all of it the same way. This Playbook sorts vendor lies into three categories with a different action for each, then turns the mirror on what buyers do that is just as dishonest.

EP 221August 19, 20268 mins 29 secs
Your Security Vendor Can't Tell You If Their Product Works

Your Security Vendor Can't Tell You If Their Product Works

Every security vendor's proof of value is built to find something scary in your environment. That's not proof their tool works, it's a sales tactic every vendor uses. Tony Lauro, Akamai's Senior Director of Security Technology and Strategy, admits it on the record, and by the end even he and Max agree on the uncomfortable part: neither side of the table always knows if a security purchase was the right one.

EP 219August 12, 2026144 mins
Zach Stewart, CISO and Director of IT at Steno, on Signed

Your Security Tool Says You're Protected. Is It Lying?

Your security tool says you're protected. So does your BAA, your SOC 2 report, and the maturity score you handed your board. None of that means any of them are telling the truth. Check before your next audit, your next renewal, or your next incident does it for you.

EP 220August 12, 20263 hrs 18 mins
Playbook: Buying MDR Without Getting Burned

Playbook: Buying MDR Without Getting Burned

Your MDR contract might only cover watching and telling you, not stopping anything. Max evaluated a well known provider and found the exact gap hiding under the brand name. If your provider has never been tested against a real attack, you don't actually know what you bought. Find out before your next renewal, not after your next incident.

EP 218July 28, 2026
Your Teams Voice Provider Isn't Who's Actually Running Your Calls

Your Teams Voice Provider Isn't Who's Actually Running Your Calls

You know who sold you Teams Voice. Do you know who's actually running it? Find out before your next renewal, not after the outage.

EP 217July 21, 2026