The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who’ve lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
A black box coding tool is already behind your VPN, and nobody vetted it. Thomas Cooper on the one call that decides if you catch this now or pay later.
Patent trolls filed more than half of all U.S. patent lawsuits in 2025. The clause that decides who pays is the one most buyers scroll past. Check it before you sign, not after a demand letter arrives.
Your vendor just got acquired. Most buyers find out what that actually means at renewal. By then it's too late to do anything about it.
Dave Chronister has walked into breached environments since 2007. EDR running, MDR installed, SOC 2 passed — none of it mattered. Here's why.
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Most AI layoff announcements are built the same way as a vendor pitch. Max Clark explains the pattern — and the one question that finds the real reason behind any explanation.
You bought the platform. You renewed the contract. And 80% of your breach risk is coming from the one thing the platform wasn't built to catch.